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Self Publishing School : Learn How To Write A Book And Grow Your Business

Feb 13, 2018

Have you ever thought that writing a book is the same as copywriting or writing a sales letter? Copywriter and bestselling author Ray Edwards believes just that. On today’s show, Ray shares his PASTOR framework that he uses for writing sales letters and how he expanded it to write his first book. He also shares his...


Feb 6, 2018

There needs to be a driving force behind product launches. Danny Iny has found that using books is the perfect driver. Danny is the founder of Mirasee, the host of the Business Reimagined Podcast, and bestselling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and...


Jan 30, 2018

Fiction writing is fun and creative, but it has it’s own unique set of challenges. Things like character, plot, dialogue and more can trip up new fiction writers. Today, we have NY Times and USA Today bestselling thriller author J.F. Penn here to explain the nuances between writing fiction and nonfiction.

Joanna Penn...


Jan 23, 2018

Perry Marshall has turned 80/20 into a verb. It's an action you take on your business. It's the central lever to any great strategy. Perry's book 80/20 Sales and Marketing is mandatory reading in many growth oriented companies. It's also one of my favorite books of all time. After reading it, I started giving copies...


Jan 16, 2018

Writing a book can benefit your business as well as benefit you as a topic expert. Learn how my guest David McKay was able to do just that. He and his wife Ally have built a successful photography company called McKay Photography where they offer classes and travel photography tours around the world. His bestselling...